The Philippine Prudential Life Insurance Company, Inc. (PPLIC) is a leader in innovation and growth in the life insurance industry in the country.  It was founded on February 18, 1963 by the late businessman and philanthropist, Daniel L. Mercado, Sr. Its first set of Board Members were Justice Roman Ozaeta, Hon. Constancio E. Castañeda, Ms. Teodora U. de Mesa, Hon. Brigido R. Valencia, Mr. Sergio Corpus, Mr. Sixto L. Orosa, Jr., Mr. Ignacio Jao-Tayag, Mr. Andres Pascual, Justice Pompeyo Diaz, Mr. Eugenio Unson and Mr. Aniceto M. Guevarra.

The Company is now run by Mr. Mercado, Sr.’s grandson, Gregorio D. Mercado, as its President and Chief Executive Officer.  Known in the industry as “George,” Mr. Mercado is the past president (2008) of the Philippine Life Insurance Association (PLIA), the organization of all life insurance companies in the Philippines, and is currently the President of the Insurance Institute for Asia and the Pacific (IIAP).  The Chairmanship of PPLIC is now held by the founder’s son and former Company President, Daniel M. Mercado, Jr. The Company’s Home Office is at the Third and Fifth Floors of the AIC Burgundy Empire Tower, ADB Avenue Corner Garnett and Sapphire Roads, Ortigas Center, Pasig City, with Trunkline Number (02) 902-2330.  Its Sales & Marketing Office is at the Fourth Floor of the Equitable Bank Tower along Paseo De Roxas in Makati City, with Contact Number (02) 755-1539.